SAN MATEO, California, USA — CHI CHA SAN CHEN, the Taiwanese tea brand known as the “fine boutique of the tea-drink world,” will participate in the 2026 USA Asian Culture and Food Expo, taking place August 15-16 at the San Mateo County Event Center.
Guided by its brand belief, “Taiwan Tea, Global Taste,” CHI CHA SAN CHEN will introduce attendees to the craftsmanship, technology, and cultural traditions behind Taiwanese tea through product tastings, live brewing demonstrations, and an interactive tea aroma experience.
Built on its parent company’s more than 20 years of experience in tea production and brand management, CHI CHA SAN CHEN emphasizes professional tea-making, attention to detail, and consistent quality from tea-leaf selection to the preparation of each finished drink.
The brand currently operates across 15 U.S. states, as well as Hong Kong, Malaysia, Thailand, Australia, Singapore, and Canada. Its international growth reflects its mission to bring Taiwanese tea to a wider global audience while preserving the warmth and hospitality associated with Taiwanese tea culture.
“Our participation in the expo reflects our continued commitment to bringing Taiwanese tea to a broader U.S. audience,” said a spokesperson for CHI CHA SAN CHEN. “It allows us to connect with consumers, industry professionals, and potential partners while sharing the craftsmanship and technology behind the brand.”
Patented Brewing Technology and Signature Products
At the center of CHI CHA SAN CHEN’s tea-making system is its patented Teapresso Machine, which features thousands of built-in brewing parameters and a multi-stage, temperature-controlled extraction process.
The system is designed to bring out the aroma and flavor characteristics of each tea while helping maintain consistent quality across different stores and international markets.
CHI CHA SAN CHEN’s Green Tea has received the three-star Superior Taste Award from the International Taste Institute for multiple consecutive years and has also earned the organization’s Diamond Taste Award.
The brand is also widely known for its signature Bubble Milk Tea. Its tapioca pearls are freshly prepared each day, simmered over low heat for 90 minutes, and served within three hours of preparation to maintain their intended texture and chewy consistency.
Selected drinks available at the expo will include Bubble Milk Tea, Green Tea, Mango Osmanthus Oolong Tea, Iced Peach Oolong Tea, and Lemon Condensed Milk.
An Interactive Introduction to Taiwanese Tea
As part of its expo presentation, CHI CHA SAN CHEN will offer “Discover Taiwan Through Tea Aroma,” an interactive scent experience featuring six award-winning Taiwanese teas.
Participants will explore each tea’s distinctive aroma, from floral and creamy notes to roasted fragrances and the natural characteristics of Taiwan’s mountain-grown tea leaves.
They will then take part in a blind aroma challenge, using their sense of smell to identify a randomly selected tea.
A patented Teapresso Machine brought from Taiwan will also be used for live brewing demonstrations, allowing attendees to see how temperature, timing, and extraction techniques influence the aroma and flavor of each cup.
Meet CHI CHA SAN CHEN at 2026 USA Asian Culture and Food Expo
Dates: August 15–16, 2026
Time: 10:00 a.m.–5:00 p.m.
Location: San Mateo County Event Center
Address: 1346 Saratoga Drive, San Mateo, California
Booth No.: A3 & A4
About CHI CHA SAN CHEN
CHI CHA SAN CHEN positions itself as the “fine boutique of the tea-drink world.” From a single tea leaf to a finished cup, the brand insists on professional tea-making expertise and artisan-level attention to detail, pairing serene, artistic store spaces with warm, authentic Taiwanese hospitality. Its product portfolio spans Pure Teas, Signature Milk Teas, Fresh Fruit Teas, and Tea Master’s Picks, anchored by the internationally awarded Green Tea and its signature Bubble Milk Tea.
Media Contact
Company Name: CHI CHA SAN CHEN
Contact Person: Chloe Chang
Email: chichasanchen.global@teashop168.com.tw
Website: www.chichasanchen.com/en
Disclaimer: The views, suggestions, and opinions expressed here are the sole responsibility of the experts. No Biz Economics journalist was involved in the writing and production of this article.
